AI Don’t Cite the Best, They Cite Those Who Manipulate Them - SEO & GEO Summit

Everyone wants to understand how to get cited by ChatGPT, Gemini, or other AIs. Yet, few ask why an AI recommends one brand over another—or how far its responses can be influenced.

AIs don’t verify the world; they reconstruct it from the sources they find, the signals they interpret, and the biases they are given. In other words, they can be steered, manipulated, and sometimes completely deceived.

Through concrete cases, real-time tests, and deliberately provocative experiments, this conference will reveal how GEO mechanisms can shape what AIs cite, recommend, and present as truth.

The goal isn’t just to understand system flaws but to learn how to smartly exploit them to enhance brand visibility, gain a competitive edge, and avoid becoming the next victim of those who already master these tools.

This conference is for those who prefer pushing boundaries rather than merely enduring the new rules of the game.