We trust AI models to summarize the world, identify experts, recommend brands, understand reputations, and increasingly influence what millions of people…
We trust AI models to summarize the world, identify experts, recommend brands, understand reputations, and increasingly influence what millions of people believe.
But where does that "knowledge" actually come from?
In this session, Alan CladX will take you behind the curtain of modern AI systems and show how surprisingly fragile the line can be between information, influence, and perceived truth.
Through real-world experiments involving major AI models, search engines, public data sources and some deliberately questionable ideas, we'll explore what happens when you stop asking:
"How do I rank on Google?"
...and start asking:
"How do I rank inside an AI's understanding of the world?"
Expect live examples, unexpected results, SEO experiments, a few uncomfortable questions, and probably at least one moment where you'll think:
"Wait... we're allowed to do that?"
No theoretical AI evangelism. No 97-slide explanation of what an LLM is.
Just experiments, evidence, failures, surprises and techniques that might completely change the way you think about SEO, reputation and AI visibility.