Content Strategy: Focus on Google Discover - Les Echos

Big brands have polished websites. Their SEO strategies can be a little less polished.

In its coverage of SEO Camp Paris 2022 in Versailles, Les Echos Solutions mentions my talk, “What Black Hat Strategies Do Major Brands Use?”, among the sessions exploring different approaches to search visibility.

The article then focuses on Clément Pessaux’s presentation about Google News and Discover, covering audience interests, original editorial angles, consistent publishing, and mobile performance. It offers a practical look at building a Discover strategy with limited resources.

From my session on black hat tactics to Clément’s editorial approach, the event brought together different perspectives on a shared challenge: getting content seen.

Read the full article on Les Echos Solutions (in French) :
https://solutions.lesechos.fr/com-marketing/c/strategie-editoriale-focus-sur-google-discover-34289/